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Keeping your business in step with AI
Sooner or later every company feels the pressure of AI. Here is how I think a business can keep up: build trust first, starting with a website, then a funnel from social media to WhatsApp.
· By Hunter Foo
My view is that over the next two to three years, every company will gradually realise the AI era has arrived. That realisation brings anxiety, and anxious businesses tend to grab at whatever help is on offer. The trouble is that while AI keeps changing, there is no way to know which technology or feature will actually work best for you.
How fast AI moves
I started working with AI in early 2025. Since then I have watched one feature after another take off and then fade. Something can be the hottest thing around for six months and then drop away just as quickly. That is how fast AI moves.
As of 30 October 2026, it is still changing, and it will keep changing. So what does a new company need to keep in step with it? A subscription? A course? Something else? Honestly, there is no standard answer.
What we do at HFM
HFM is an AI agency, and we work as Forward Deployed Engineers (FDEs). A Forward Deployed Engineer works embedded with the client's team, deploying the technology and adapting it to their real business, rather than just selling them a tool. Our job is to help brands and companies stay on the front line of a technology that never stops moving, and keep up with it continuously.
Two sides of every business
At its core, any company comes down to two sides: the work that faces outward and the work that runs inside. Put bluntly, one is sales and the other is management.
Making a sale usually depends on one thing: trust. When people can look you up online and find real information about your company, they trust you more. That is why the most basic thing you need is a website.
Why the website comes first
People ask me whether Facebook, Instagram or Xiaohongshu is enough. Social media matters, and it is part of the process I describe below. But compare the two: a customer comes across you on social media, or a customer asks ChatGPT or searches on Google and your company comes up. Which one do you think builds more trust? Being findable in search and in AI answers, with a website of your own behind it, is the foundation everything else is built on.
Next: from public platforms to your own channel
Once that first layer is in place, you build the sales funnel. Social media gets people interested, and the deal is done on WhatsApp. This is what we call moving customers from the public domain to the private domain: from open platforms into a direct conversation with you.
That is the basic flow, and it is how your company starts bringing AI into the business, step by step.
Have you started bringing AI into your business?
Where to start
If you are not sure what your first step should be, take a look at our website building service and the rest of what we do, or message me on WhatsApp. Hunter Foo Media can build the website, the social media content and the WhatsApp flow with you, and you approve each step. We do not promise search rankings or recommendations from AI tools. Fees are by written quote.