HF Media Solution builds and runs AI “digital employees” for service businesses in Malaysia and Singapore. They're automation systems that do the repetitive work: sorting candidates, answering WhatsApp enquiries, preparing social posts. A person stays in charge of every decision that matters.
What we do, in plain terms
We work with small service businesses: recruitment agencies, clinics and beauty salons, property agents, tuition centres, and other owner-run teams that live on WhatsApp and Facebook.
Everything is delivered online. We map how you work over video call and WhatsApp, cut the steps that don't need to exist, then build the system on tools you already use, like WhatsApp, Google Sheets and Facebook. There's no shop, no walk-in office and nothing to install on site.
In daily use: these systems run every day for our client Sky Employment Pte Ltd, a licensed Singapore employment agency. See the case study below.
How an engagement works
1 · Setup
A one-off project. We map your process, build the system, test it with you and train your team. Setup timeline and fees are agreed in a written quote before we start.
2 · Monthly operation
An optional monthly fee. We keep the system running, adjust rules and message templates, and fix anything that breaks. Where we run paid ads for you, you get a daily ad performance report.
3 · You stay in control
Your accounts, your data, your customers. You approve every outbound message template and every post before it goes live.
Three products. Try each one.
Every demo below runs entirely in your browser with made-up sample data. Nothing is sent anywhere.
01
AI Recruitment Matching System
A candidate fills in a short form. The system turns it into a clean, structured profile and checks it against open job orders using clear rules: the desired position must match, every hard requirement must be met, and at least half of the other conditions. Recruiters get a ranked shortlist with the reasons spelled out.
● Demo with sample data
02
WhatsApp Digital Employee
Answers job seekers on WhatsApp the way your best coordinator would: job details for the area they asked about only, one link per message, an invitation to the application form, and a polite close. Every chat is tagged automatically so your team knows who to follow up.
● Demo with sample data
03
Content Automation
Plans a week of posts for your business and drafts versions for each of your Facebook pages. Nothing is published until a human on your team approves it.
● Demo with sample data
Case study: Sky Employment Pte Ltd
Sky Employment Pte Ltd is a Singapore employment agency (MOM EA licence 08C5793). HF Media Solution manages its recruitment marketing and operations, including its jobseeker channel, SG Jobs For Malaysians. The demos above are simplified versions of the systems we run for them.
What we manage
Facebook / Meta paid ads. Planning and running campaigns, with a daily ad performance report.
Facebook Page content. Daily job-info posts and hiring posters for the SG Jobs For Malaysians page and the Sky Employment Pte Ltd page.
WhatsApp Business. Replying to jobseekers, sending job details and the application form, following up, and labelling every chat.
WhatsApp Channel “SG Jobs For Malaysians”. Daily job updates for followers.
Google Drive & Sheets. The job order list, candidate registration through a Google Form, resume production and a resume index.
AI candidate-to-job matching. Each registered candidate is checked against open job orders and gets a list of recommended jobs.
By the numbers
22candidates processed end-to-end through the automated pipeline: registration → resume → job recommendations
49candidate-to-job recommendations generated
From internal records, as of 12 October 2026.
Sky Employment Pte Ltd is the licensed employment agency. HF Media Solution provides marketing, operations and automation services to it and does not charge job seekers.
A video call to see how you work today and where the hours go.
Cut, then simplify
We remove steps that shouldn't exist before automating anything.
Build & test
We build on your existing tools and test with real scenarios, with you watching.
Run & improve
Monthly operation: we monitor, adjust rules and report back.
Data & privacy
The demos on this page use made-up sample data only. No real candidate or customer data is shown or collected.
In client systems, data stays in the client's own accounts (for example their Google Sheets and WhatsApp Business). We only get the access needed to build and maintain the system.
Clients approve every outbound message template and every social post before it goes live. The system doesn't invent offers or reply outside the rules you set.
We handle personal data in line with Malaysia and Singapore personal data protection laws (PDPA).